Gap Tooth Models

via popcrunch

"It's a love for the imperfect, and the authentic."

I was creeping someone's twitter account one day and they RT'd this tweet, "I can't watch the Rimmel London commercial cause of the girl with the gap tooth, how did she score a commercial?" The model in question is Georgia May Jagger, daughter of Mick Jagger and Jerry Hall. To be fair seeing a gap tooth model in a cosmetic ad is disorienting (at first) and a valid question to bring up. Her British and celebrity heritage definitely helps but Georgia Jagger is not a lone gap-toothed model.

From left: Lara Stone, Abbey Lee Kershaw, Lindsey Wixson via photoshootbloger, samsensiblity, amasterfulperformance

 In recent years, there has been many notable gap-toothed models who've done extremely well both commercially and in high fashion. The busty Lara Stone has done campaigns for Calvin Klein, Abbey Lee Kershaw is a muse for Largerfeld, and  Lindsey Wixon has modeled everything from H&M to Miu Miu. There's also the iconic Lauren Hutton who, at the beginning of her modelling career, was advised to close her gap. Instead, she retained it and became her trademark. She, like Jagger, landed a beauty contract with Revlon in addition to being an actor and entrepreneur.

via fanpop

These are values that are more and more important for younger generations. Originality, authenticity…in a world that is more and more digitally enhanced."

So how did Georgia May Jagger score that Rimmel commercial? W magazine's editor-in-chief Stefano Tunchi sums it up perfectly. "It's a love for the imperfect, and the authentic. These are values that are more and more important for younger generations. Originality, authenticity…in a world that is more and more digitally enhanced." Gap tooth models are not just an "acquired taste" with high fashion appeal. They're also commercially viable as they represent the human imperfections. Its a hopeful message: 'If she's beautiful, so am I.'