Oh hi there. It's been awhile, I know. But that changes right now.
Alexander Wang X H&M: has also been awhile since we heard anything since it was announced in April at Coachella.
I was watching SNL as usual and checking Instagram for the umpteenth time mindlessly at midnight and thought, 'Hey, Alexander Wang used his instagram, cool, weird. ' Then the video loaded, played and boom, the reveal. There was the initial screaming naturally which then included jumping around maniacally, but then celebrating alone just wasn't cutting it. I texted all interested friends about the news - in caps lock of course - and rejoiced together. When it all sank in, we speculated and discussed in-depth like the dedicated cult that we are.
It's true. In the past few years he's worked on growing his following even more. He's introduces logos on his designs; his clothes are seen on Rihanna; and his name is rapped by Jay Z and Kanye. Now, mere admirers from a computer screen away can also be part of the Wang life come November 6. This collaboration is a major step in becoming a lifestyle brand and I highly suspect he's designed/ing this collection with this as the objective.
What's most curious is that Wang will be introducing something that hasn't been done before. "There's gonna be a lot of stuff that's going to be new for the collaboration... there is something to this collaboration that has never been done before."
So what could he do for H&M? I have been speculating a lot. A selection of everyday items a la Objects line? It could be cosmetics or a fragrance. Maybe a playlist with all new tracks from his favourite artists - he did announce at Coachella... What if it's food?! Imagine getting Alexander Wang ketchup on your Alexander Wang shirt because you were getting too turnt listening to Alexander Wang music? I want this life.
What would also be interesting is how the marketing will be done. Glow-in-the-dark runway finale; comedy skits for the T line (my favourite girl); gas station and carnival after-parties Wang knows how to get the people talking. With H&M's backing and a scale this large, one can imagine what left field idea they'll go with. A social media takeover of sorts? A concert? A simultaneous global party where you can dance with a holographic Wang?
The apparel itself is clouded with mystery. Will he be recreating his most memorable pieces? Or will it be an all new collection? I hope the former because I have a lot of archive pieces I want to get my hands on. I also think he'll be doing a collection of core pieces with Wang sensibility (read: sporty, utilitarian elements, hybrids, unique fabric treatments): a leather jacket, an everyday bag , a dress shirt, a party dress. I also wish for off-beat things like a basketball or pen because what's a lifestyle brand without these two things?
Soon enough we'll get answers. For now here are a few pieces I want to see in the collection:
Soon enough we'll get answers. For now here are a few pieces I want to see in the collection:
This was exclusively available at Opening Ceremony and hard to find. I just want to flap my arms wearing it. |
This shirt with a criss cross front that becomes a cape in the back. Perfect. |
I just got this jacket! But keeping it here cuz this is *the* jacket that revived denim(even though it's actually suede) |
Cool play on layering and again a successful reintroduction and reappropriation of a fabric. This time with mesh. |
For a few seasons, Wang played with proportions of epaulettes and fusing elements of peacoats, perfectos, and military jackets. This is one of my favourite pieces from that experiment. |
This is from his earlier collections and let me tell you, I've found this a few times online and they still sell for $$$. Grunge 4vah. |
I've only seen this in an Asian online retailer and I'm not sure why. Doesn't everybody want a blazer cape jacket thing?? |
This sweater has fringe going across from one sleeve to the other in the back. This pant zips from the front all the way to the back. So... |
Surprised not to see buyers buy this. Was there a surplus of leather tees that season? |
The babely Anouck. PLEASE MAKE MENS SIZES. My life will be more complete with a shoe that's missing a piece. |
photos via style
No comments:
Post a Comment