The mainline on the other hand is more innovative, although some argue that description. You can't fault someone for "copying" when everything's been invented. Still, his designs are a re-imagination of a classic garment. It may be the way its cut, an unexpected choice of fabric, and unique hardware (famously zippers and studs). Or maybe a winning combination of all those things. Although others can be described the same way part of his success is the price point he is able to sell his unique designs. His family helps and handles production and manufacturing his products. Because he can sell for a lower price the designs you see on the runway are seen on the streets being worn by "regular" people and doesn't become this unattainable clothes worn by the elite. The fact that it-celebrities and models off-duty are seen wearing his clothes doesn't hurt his 20-something demographic's decision making either.
Obsessed.
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