@JERRLIFE

Gap Fall 13

A few weeks ago somebody posted this coat on Instagram and I had an instant reaction of 'Want!' I was then surprised to find out it was a from a preview of Gap's fall collection. As usual, I trolled the internet to see more photos of the collection.

For any fashion person, it's clear part of the appeal of this collection is that it is so similar to Celine. Which at this point - given how widespread Philo's aesthetic has become - it could only be a good thing and an opportunity to get at an accessible price point.

This also maybe the most modern, relevant collection Gap has had for a while. Although I like Gap for their basics (and constant sales), it has felt tired and out of touch as of late. This collection however is cool, has direction, and still commercially viable; also the smart styling doesn't hurt at all. Perhaps it may have to do with the new - and smart - hire of Rebekka Bay, who previously helped develop the mature uber-cool  COS brand. This collection feels redirected and if albeit, towards the sensibility to COS (fashion forward cuts and silhouettes). In my opinion, if Gap continues on this path, it may just be the thing to revive the brand.

Yes, summer hasn't even begun and the sun just started shining again but I'm already looking forward to fall and purchase the camel and colour block coats. Also worth nothing are the turtle necks and ribbed mock neck sweaters.


photos via refinery29

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